Underlining the importance of Big Data Analytics in future politics, the grand old party renamed its Computer Cell to Analytics department and appointed Praveen Chakraborty at the helm of things there. Why do parties give such importance to Analytics?...
Dr. Manmohan Singh headed 2nd UPA govt was brought down to its heel by major uprising against corruption headed by Anna Hazare, Arvind Kejriwal, Baba Ramdev, Sri Sri et al & a general feel that the government was totally corrupt. While the UPA was ill prepared to take on peoples might, BJP sneaked in through. They capitalized on the anti corruption mood & weaved their campaign around it. But why the government was tactless and allowed the movement to gain strength?. This was majorly due to their miscalculation on the impact of social media. Congress was conspicuous by its absence in Social Media. The aged leadership had less clue on how to counter this new guerrilla warfare. While NaMo said all those what people wanted to hear RaGa couldn't gauge on what people wanted.
But not any more. Congress has realized the importance of new age media & know how to play around with the Big Data created by these mediums. Analytics help gain insights about how people think. It enables to test the effectiveness of various campaigns & very quickly realign strategies. Different strategies to different set of people. They would all hear what they wanted to & the campaigns can be turned into sweet music to all. What a Hindu hears is different from what a Muslim hears is different from what a Christian hears. Campaigns are personal and highly targeted.
Various social media platforms offer analytics about the audience. But a more intense and deep analytics with the aid of Learning Algorithms is done by political parties. Natural language Processing(NLP), Regression Algorithms, Time Series Trends, Clustering
Analytics etc are used very commonly. It can be done at Macro & Micro levels. Nationwide & individual constituency wise. Candidate selections can be done with perfect information on people sentiments & cadre sentiments. Political parties can optimize their resources (candidates) to have larger impact. The sycophants will find it more & more difficult and the ground realities percolate much faster to the commander in chief. Money power wanes and quality personalities will get elevated automatically, which in turn will end groups & factions inside political parties.
As more and more political parties embrace Big Data Analytics, it will be good times for the technologists. Horn up your Analytics skill, wealth & fame awaits you.
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